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Sales are down, but company is optimistic on new launches
May 12, 2009
By: Jamie Matusow
Editor-in-Chief
Inter Parfums, Inc. posted results for the first quarter ended March 31, 2009. Net sales declined 27% to $90.4 million‹with sales by U.S.-based operations dropping 33% to $8.4 million, and European-based operations slipping 26% to $82 million. Chairman and CEO of Inter Parfums Jean Madar noted, ³As we previously reported, the global economic crisis and its impact on discretionary consumer spending were certainly factors in the comparable quarter decline in sales, but there were other reasons as well.The strength of the U.S. dollar relative to the euro had the net effect of depressing 2009 first quarter sales by about 6% as compared to last year. “Also, significant growth in the first quarter of 2008 as compared to the first quarter of 2007 made for a difficult comparison.Burberry The Beat for women, our largest ever global fragrance launch, commenced in the first quarter of last year.In addition, sales by U.S.-based operations surged 31% from the first quarter of 2007 as we added a new international element to our domestic business.² Mr. Madar went on to say, ³We are in the midst of our 2009 new product launch schedule for our European-based operations which began with the global rollout of the men¹s version of Burberry The Beat.This was followed by the Lanvin L¹Homme Sport line.We also have a new Paul Smith fragrance for men, a Quiksilver signature fragrance for men, a limited edition, high-end Van Cleef & Arpels women¹s fragrance, aptly named Collection Extraordinaire, in the pipeline for this year. “With regard to U.S.-based operations, last month Close, a new Gap fragrance, was launched at approximately 550 Gap stores and roughly 175 Gap Body stores nationwide with international distribution into 5,000 doors on schedule for the second half of 2009. In August 2009, we have new fragrances for men and women scheduled for launch at Banana Republic stores in North America with international distribution soon after.As we¹ve reported, Black Fleece, the new Brooks Brothers New York collection for men and women, our signature bebe fragrance for women, and a new fragrance for New York & Company are all in our rollout schedule this year.²
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